Series Premiere of ‘Love Is ___’
The new series on the Oprah Winfrey Network (OWN) explores what happens when you meet the one person who instantly changes your life — and possibly — your entire trajectory. ‘Love Is ___’ considers the rewards and risks of falling in love, especially when you aren’t quite ready for it.
OWN wanted to bring a younger demographic to the premiere of ‘Love Is ___’ via a branded Snapchat AR Face Lens encouraging new viewers to connect with the show’s characters and drive awareness for the series premiere.
‘Love Is ___’ Snapchat Face Lens
The two flights of the Lens, including the premiere party and the series premiere, targeted females aged 18-35 – ultimately delivering 4M+ impressions.
Brand: Oprah Winfrey Network (OWN)
Platform: Snapchat Face Lens
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