2018 Honda Civic Tour Augmented Reality Experience
The Honda Civic Tour has reached more than 4.2 million people at 500+ concert events and was created to connect Honda with the 16 to 30-year-old demographic. Over the past 18 years, the concert series has connected audiences with some of music hottest artists, including Nick Jonas, Maroon 5, Demi Lovato and One Direction. The 2018 Honda Civic Tour is headlined by Charlie Puth.
From the concert’s main stage to the iOS/Android app, the Honda Civic Tour experience prioritizes prime, interactive access to the stars, the music and the brand.
This year’s multi-tiered event activation features a new way to connect directly with the audience — via an app that unlocks new content, including artist interviews, 3D renders of the custom Civic Type R, and Honda Rebel 300.
A New Concert Experience: The Honda Civic Tour App
Fans and concert-goers can download the iOS/Android app to check out the artist’s special-edition vehicles. Users can also uncover artist interviews, clips, and exclusive College Grad program deals from Honda Financial Services.
Brand: Honda Civic Tour
Agency: Marketing Factory
Platforms: iOS, Android
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